I just had an interesting conversation with my friend. She is now learning to build a business in an industrial city of East Java. She came home few days ago and shared me this story.
She said that the citizens there have a great enthusiasm into entrepreneurship. Along the highway in the city, you can find many independent businesses. Even in small alleys there will be a lot more home industries. If there are people who works as an employees, there's a big chance that they are from outside the region.
She compares it with social circumstances in our small town. We lack the interest to found our own business. Civil servant is still being a favorite occupation. That's why our economy is going nowhere. My town is as dull as a dead city. There's nothing big here, this town sleeps at 9 pm. Well, thanks to the certification for educators which have enlivened this town a little bit. People can spend more money after receiving additional revenue from government.
Still, there is distinct mindset between citizen of that industrial city and this small town. People there wouldn't mind to pay more for quality and prestige. But, here people will choose the cheapest goods they can find. There will be a fierce barganing over what's look a little expensive until the price gets as low as it can get. So, how do you expect there will be a signifcant growth of entrepreneurship if the market is not prospective?
